ASIFA-Hollywood has joined forces with leadership, filmmakers, artists and colleagues from across the animation industry to provide much needed relief for animation families who have been deeply affected by the Palisades and Eaton fires.
Dubbed AnimAID, this fundraising campaign will kick off at ASIFA-Hollywood’s 52nd Annual Annie Awards this Saturday night at UCLA’s Royce Hall and will continue through the coming months. Their goal is to raise $5,000,000 to lend support to over 60 animation industry families who have lost or been displaced from their homes.
“So many people have volunteered their time, energy and passion, it is truly inspiring,” said AnimAID Chairperson Sandra Rabins. “This incredible community prides itself on collaboration, from the work we do to bring joy to people of all ages around the world to teaming up to lend a hand when our colleagues are in need. The display of generosity we have seen from every corner of the industry has been truly moving, and with AnimAID we plan to harness that kindness to help get those affected back up on their feet.”
Animation studios supporting AnimAID include: DreamWorks Animation; Illumination & Illumination Studios Paris; Mikros Animation; Netflix; Paramount Animation & Nickelodeon Animation; Sony Pictures Animation; Sony Pictures Imageworks; Skydance Animation; the animation studios of The Walt Disney Company, including Walt Disney Animation Studios, Pixar Animation Studios, Disney Television Animation, 20th Television Animation, Marvel Animation and Lucasfilm Animation; Warner Bros. Animation; Warner Bros. Pictures Animation and more.
With the full support of animation studios big and small, AnimAID will host an auction in partnership with Sotheby’s that will include among its offerings original artwork from the production of animated features and television series, including: physical maquettes, artwork, cels, posters, signed memorabilia and more.
Sotheby’s will make these one-of-a-kind pieces of animation history available for auction in the Spring, and the benefit will be accessible via an online portal and be made available to the general public.
“Art is at the center of what we do in animation,” said AnimAID Board Director Don Hahn, “and what many people don’t realize is that there are hundreds of pieces of original art made during the production of an animated feature that rarely see the light of day. We are looking to tap into those archives to resurface some of that art — in addition to new, original pieces from renowned animation artists — in an effort to provide relief for those affected by the fires.”
AnimAID and the animation industry invite you to join this major effort to help rebuild lives, show support for families in need, and restore the strength of a professional community that has entertained the planet for decades.
AnimAID is an unprecedented fundraising campaign in support of our colleagues in the animation industry who have lost so much in the recent fires. Formed in collaboration with ASIFA-Hollywood, the fiscal sponsor of AnimAID, industry co-workers and animation studios, big and small, our campaign premieres at this year’s Annie Awards on February 8.
In the spring, AnimAID is partnering with Sotheby’s for a prestigious online auction of animation art, followed by other events to come.
For more information on how to make a tax-deductible donation, please visit asifa-hollywood.org/animaid.
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