BBC Studios today announced that is has been presented with a prestigious Diamond Creator Award from YouTube for reaching 10 million subscribers for the official YouTube channel for its biggest global brand, Bluey — joining the likes of LEGO, Disney and Go Pro and placing the channel in the top 1% globally (per Blade, March 2024).
This is the second Diamond Creator Award BBC Studios have received, with BBC Earth being awarded the honor in 2022. The YouTube Creator Awards were created to recognize the extraordinary effort creators put into their growing channels and building thriving communities responsibly.
The accolade tops off an incredible year for the brand’s digital presence, managed globally by BBC Studios Digital Brands. Since Bluey’s launch in 2019, the channel portfolio has brought together over 21 million subscribers and has amassed over 13.07B lifetime views. BBC Studios Family and Kids YouTube channels have seen an impressive 73% growth, generating 7.8 out of their overall 14 billion cross-platform views in 2024.
“While subscriber numbers and views are crucial metrics, it’s the passionate engagement of our dedicated fandom that truly highlights the success of this remarkable achievement. BBC Studios has been at the forefront of fostering vibrant, engaged communities, and for Bluey, YouTube co-viewing has revolutionized how we curate and commission our digital content,” said Jasmine Dawson, SVP of Digital for BBC Studios. “This approach has played a key role in propelling the brand to become our top global property. With two Diamond accolades, our awards shelf is now gleaming with recognition”.
The Bluey YouTube portfolio now encompasses 20 channels including brand new spin off channel launches Bingo and Bluey’s Bestest Friends and 17 regional language channels (including Bluey En Espanol, which has over 5 million subscribers). It also includes the hugely successful award-winning and digital-first series Bluey Book Reads, starring icons including Kylie Minogue, Romesh Ranganathan and Eva Mendes, which launched in 2024 and has generated over 75 million views to date.
The global Bluey channel offers a variety of content, including clips, “best bits” compilations, full episodes and 24-hour streams to support parents at any time of the day. Over the past year, YouTube TV viewership has grown, highlighting how much Bluey is being co-viewed by kids and parents alike, and cherished by the entire family. The channel saw an impressive 54% growth in viewership from the U.S. across the Kids & Family portfolio and new original content coming in Spring 2025, and was recognized at the 2025 Kidscreen Awards for Best YouTube Channel.
“Our digital team are absolutely at the forefront of growing and engaging our fandoms, and this accolade is hugely well deserved,” said Nicki Sheard, CEO of Brands & Licensing at BBC Studios. “From nurturing advocates and content creators through to creating bespoke content and dedicated channels, social media has played a huge role in driving Bluey’s phenomenal global success.”
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