Adult Swim is teaming up with Burger King Corp. to find a look-alike to portray the sweaty, hairy Carl character from Aqua Teen Hunger Force in next year’s first-ever live-action special episode. The ‘Give Us Your Best Carl’ nationwide casting call kicks off on Nov. 3, encouraging those who resemble, or know someone who resembles Carl to go to AdultSwim.com for complete details and to upload a video that demonstrates they are worthy of the role. The live-action episode is scheduled to air in 2009.
‘We believe there is someone out there that embodies the essence of Carl,’ said John O’Hara, exec VP of ad sales and marketing for Adult Swim and sister outlet Cartoon Network. ‘With our friends at Burger King, we plan to encourage individuals to step into the spotlight for the chance of a lifetime’to chill out at the craft services table with Meatwad and Master Shake.’
Adult Swim will promote the casting call on air through a custom spot featuring Carl himself, with the Burger King brand integrated into the call to action. Potential Carls can upload videos, up to 30 seconds in length, explaining why they resemble the character. The website will also feature program related messages, as well as a link to www.bk.com.
The exclusive sponsor for the first-ever Aqua Teen Hunger Force live-action special, Burger King Corp. has previously joined forces with Adult Swim to promote the ‘Have It Your Way’ brand message to young adults through custom marketing opportunities. This past summer, both brands came together to offer viewers the opportunity to enter for the chance to program an entire night of Adult Swim.
Created by Matt Maiellaro (12 oz. Mouse) and Dave Willis (Squidbillies), Aqua Teen Hunger Force revolves around three human-sized fast-food products who share a rental home in New Jersey. Their next-door neighbor, Carl, is a simple and endearingly lewd, fashion-challenged, horny, nasty and often annoying man who gets caught up in all the shenanigans.
Perhaps one of these guys who showed up for the Comic-Con casting call over the summer will end up winning the role:
