Feld Entertainment and Universal Brand Development announced the collaborative launch of DreamWorks Trolls The Experience — a visually stunning interactive adventure that brings to life the colorful, musical world of the animation property. Working closely with the filmmakers to be faithful to Branch and Poppy’s world, the partners will launch their first location-based entertainment collaboration at the GGP-owned sace at 218 west 57th Street in New York City this fall, before touring across the US.
Tickets go on sale July 2018 at www.trollstheexperience.com.
“As we continue to create extensions for our IP through live, immersive experiences around the world, we are excited about our expanded collaboration with Feld Entertainment,” said Carol Nygren, SVP, Worldwide Live Entertainment, Universal Brand Development. “When DreamWorks Trolls premiered in theaters, the film captivated audiences worldwide, and, now, DreamWorks Trolls The Experience will deliver more of what fans love — transporting guests into the vibrant world of Trolls, bursting with color, music and happiness.”
Kids and families will be transported into this vibrant world in a 90-minute walkthrough participatory adventure, featuring fun tactile experiences and shareable social media moments inspired by the franchise. Within the 12,000 sq. ft. experience, visitors can embark on a musical AR journey with the Trolls in Poppy’s Party Room; visit the magic mirror-lined and bedazzled Hair-We-Go Salon and Barbershop; encounter the flora and fauna of Troll Village, and play in a life-size Caterbus for all ages. Fans can treasure their multi-sensory Troll Tree adventure with a chance to view and collect photos from throughout the visit and create a keepsake scrapbook to remember their “best day ever.”
The Trolls project is the first in a multi-property relationship between Feld and Universale which will develop and create other large-scale and mobile pop-up immersive experiences.
“Building on our growing partnership with Universal Brand Development, we are always exploring new platforms for live family entertainment,” said Juliette Feld, COO of Feld Ent. “This groundbreaking foray into immersive family experiences will be created at Feld Entertainment Studios, where the latest interactive technology will bring the irreverent humor and vibrant world of Trolls to life in a way fans have never seen, heard or felt before.”
