Roblox today announced the evolution of its Creator Fund — an international program dedicated to providing funding and support for creators who are looking to build the next generation of experiences on the platform (more info here). The latest program participants include Neura Studios, which today launched Clip It, a socially-powered, short-form video creation experience that empowers all Roblox users to become creators. Additionally, Paramount Game Studios is bringing the world of Avatar: The Last Airbender franchise to the Roblox platform.
Clip It (live now): With 71.5 million daily active users (34M Gen Zers) to date spending 2.4 hours daily on the platform, Roblox is always looking for ways to foster communication and connection. Today, Neura Studios — a Roblox-focused developer studio — is has launched Clip It. In this socially-powered experience, Roblox users can make their own videos featuring their avatars and share them with their friends and the Roblox community in real time.
There are already millions of social media videos found online already featuring Roblox avatars, including music videos, animations and even full concert/ballet performances. Now, with Clip It, Roblox avatars are ready for the next viral video craze.
Users can leverage custom avatars, chats, texts, images, sounds and animations in their videos while choosing from a library of environments and animations to set the scene and express themselves during recording. Users can also like, comment and share clips to friends using a built-in messaging system
Avatar: The Last Airbender (coming to Roblox Summer 2024): Also tied to GDC announcements for Roblox, Paramount Game Studios revealed they are bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise. This first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre.
Bringing the fan-favorite, critically acclaimed animated series’ ‘bending’ abilities to the battlegrounds genre, fans can, for the first time ever, create their own bender, master their element and compete in the Avatarverse.
Within an arena environment that will be fast paced, frenetic and full of intense energy, bending takes the experience to the next level as users utilize water, earth, fire, air moves rooted in traditional martial arts.
Historically, the Game Fund focused on funding experiences with innovative gameplay, ambitious visual designs, and creative ideas that are unlike anything else on the Roblox platform. Now, the newly dubbed Creator Fund will be expanding the types of content in the program and bringing new IP opportunities to creators, including Avatar: The Last Airbender. This means more entertainment partnerships for creators to be a part of while still staying true to the platform’s original mission of empowering creators who want to build something that has never existed before.
Today’s new releases come on the heels of several new Creator Fund releases, including Griefville: Survive the Nightmare!, which pays homage to horror film classics, offering an unparalleled experience for both long-time fans of the genre and newer audiences drawn to the thrill of survival games.
Beyond Creator Fund, brands and well-known IP are coming to Roblox regularly:
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On Thursday, Tokyo-based creator economy development consultant GeekOut is set to announce the details of a new, upcoming Doraemon release on Roblox.
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Earlier this month, Warner Bros and Legendary Pictures have released the first playable immersive trailer experience titled Godzilla x Kong Obby timed with the upcoming Godzilla x Kong: The New Empire film set to take the big screen on March 29.
