Guinness World Records announced April 4 that Jujutsu Kaisen is officially the world’s most in-demand anime series. According to the announcement, global demand for the supernatural series is rated at 71.2 times greater than the average TV show.
The determination was made using data-science by Parrot Analytics, which calculates “demand” based not only on video content consumption (streams/downloads) but also social media engagements (hashtags/likes/shares) and online research activity.
Based on the manga created by Gege Akutami and produced by studio MAPPA, Jujutsu Kaisen follows high school student Yuji Itadori on his journey as part of the Jujutsu Sorcerers to defeat the Curse possessing his body, called Sukuna. New episodes from the show’s second season rolled out steadily from July 2023 to the end of the year, with peak demand (128x the average show) hitting on December 29.
Jujutsu Kaisen is the first title to surpass the action-horror phenom Attack on Titan since 2020. It was in a close run-off with the long established hit One Piece, which enjoyed a boost from the recent Netflix live-action series adaptation, bringing in new viewers and spurring re-watch marathons for longtime fans. Attack on Titan wrapped its final season in November.
GWR also points out that Jujutsu Kaisen enjoys a bigger audience share of Gen Z viewers (ages 13-22) than its close competitors with 71.3% of viewers, compared to One Piece (56.7%) and Attack on Titan (64.4%).
